| Autoasi Chain |
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The Autoasi partnership concept has been designed to serve Örum’s committed partnership customers. It offers the partners opportunities to develop their business. Autoasi retail outlets and workshops all over the country have a standardised look. This is a guarantee for the end consumer that the product range as well as service are consistent everywhere. The business and the Autoasi brand are supported through national and local marketing activities to build up a reliable and strong brand. Autoasi Retail Outlets As the emphasis in the spare parts trade is shifting from business-to-consumer to business-to-business service, a retail outlet needs to develop a more professional approach. The Autoasi chain and the retail outlets work together to provide stock ranges tailored to local needs. The chain analyses local car park and sales statistics and delivers the correct stock range to each retail outlet according to the demand of the area. The retail outlets offer their local partner workshops a 3–8 partnership programme to support their more and more technical and demanding clientele. Autoasi Workshops The customers of Autoasi workshops are provided with a 3–8 servicing package, which includes complete scheduled maintenance programmes for specific makes of cars 3–8 years old, together with products and labour. The guarantees of success for Autoasi workshops are high professional skills and constant development of expertise combined with a product range of original quality, the Örumnet ordering system and a smoothly running helpdesk service provided by the chain. In order to help the workshops to maintain and improve their professional skills, the Autoasi chain offers them technical and sales training on a regular basis. The chain also assists the workshops in equipment solutions and marketing activities. |