For Beta, quality is synonymous with safety and reliability. Quality control begins with in-factory testing of raw materials and is carried out for each phase of the manufacturing process all the way to the packaging of finished products.

Beta has manufactured high-quality tools in Italy for over 80 years. The company was founded in 1923 to manufacture iron and steel casts, with Robur wire rope accessories amongst its early products. In 1939, the company, then called Alessandro Ciceri & Figli, became involved in the manufacture of professional tools, and the trademark “Beta” was registered. Today, the company is Beta Utensili with three plants in Italy.

In 1997, the selection of products was expanded to include pneumatic tools, and in the 2000s the company has introduced its own range of workwear and safety shoes. The product catalogue currently lists over 10,000 items, mainly professional tools.

Örum’s main target group of customers for tools is the vehicle service and repair sector. We stock over 3,000 Beta items, most of them tools, special tools, pneumatic tools, tool trolleys and safety footwear.